Names are important. They must have meaning, make you think and wonder. Earlier this year, when we were thinking about what to name the brand...I had a couple of possibilities. I met my gal pals at the dune. As we begun our trek to the promised land, I began to toss out names into the air. When I mentioned, STARS AT NOON, my friends said, "That's it. We love it. You have to go with that one." It felt good. I agreed. But, I was still a little hesitant. "Is it too 'out there'?"
As we continued to climb and time passed, my friend Dianna looked down at her feet and what pops up out of the sand, between her toes?...this plastic star. Dianna says "Oh my gosh, here's your answer! The universe totally supports you." I looked at my watch...was it noon? It wasn't. But, darn it, if it wasn't noon somewhere.
It was then a star at noon was born.
