WHAT'S INSIDE IS ALL THAT MATTERS

We get asked all the time, "Why is the rest of the intention hidden inside the shirt?" Our answer is, "It's personal". Our intentions are meant to be private for the wearer.  It's the child's choice whether they want to share it with the world or keep it close to the heart.  STARS AT NOON supports the person wearing it and his or her choices. (Hey, we got their back, so to speak.) We also think our intentions are pretty cool, too. These intentions have meaning just like anything else worth their stuff...like children, like us.  So, the next time you buy a shirt from STARS AT NOON, keep in mind you are wrapping your child with goodness. Let's face it...it starts with them. They lead the path to connecting us all into one.  

Wrap a child with an intention that could change the world.  

Here are the intentions we have now:

I am a friend --- to all things breathing.

I am you --- so be kind to yourself.

Can I help you? --- to give to others is nice.

Life can be hard --- but I never give up.

STARS AT NOON --- illuminate the world.

THE TRUTH BEGINS AT NOON

Names are important.  

They must have meaning, make you think and wonder. Earlier this year, when we were thinking about what to name the brand...I had a couple of possibilities.  I met my gal pals at the dune.  As we begun our trek to the promised land, I began to toss out names into the air.  When I mentioned, STARS AT NOON, my friends said, "That's it. We love it.  You have to go with that one."  It felt good. I agreed. But, I was still a little hesitant.  "Is it too 'out there'?"

As we continued to climb and time passed, my friend Dianna looked down at her feet and what pops up out of the sand, between her toes?...this plastic star. Dianna says "Oh my gosh, here's your answer!  The universe totally supports you." I looked at my watch...was it noon?  It wasn't. But, darn it, if it wasn't noon somewhere.  

It was then a star at noon was born.